Mills Interactive Design is a lifestyle design and research firm. We combine strategy, branding, and usability research to create people-friendly experiences for web, mobile, and product interfaces. Our process is simple: Design, observe, ask questions, repeat. On this solid foundation we develop compelling and intuitive solutions that integrate seamlessly with the way people really live.
Category: Web
Services: Project Management, Design, HTML/CSS, E-mail Marketing
PNS Academy approached Mills Interactive with a specific goal in mind—to establish an online presence as an experienced leader in the youth football camp arena. Their situation was unique in that they were a new company entering an industry with many established veterans with ties to professional football.
After lengthy discussions, developing a site strategy, including competitive analysis, we identified areas in which we could take advantage of, and position PNS Academy as an authority.
ยป Launch Project
Every project needs to start somewhere, right? What better place than with research, analysis and carefully thought out information architecture.
Next, we take your vision and begin to form the basis for site structure and layout. This "planning phase" is often overlooked but we feel it's an essential part of the process that helps set the tone for the rest of the project.
We'll Help you Increase your Search Engine Rankings and Build Brand Awareness so New Customers will Find your Web Site
Every project needs to start somewhere, right? What better place than with research, We'll help you attract new customers to your site by making changes to your web site (such as optimizing content, modifying source code, renaming images and page filenames, etc.) and informing people that your site exists to build brand and product awareness through online press releases, search engine submissions, link building, and more.
Getting users to take the action you want requires identifying key business goals and indicators and then making strategic changes to improve performance
There are specific strategies for optimizing a site so that the percentage of users taking action increases. Often a site doesn't need an overhaul to get dramatically improved results. Strategic web site optimization techniques can make seemingly small changes to your web site that result in dramatic returns on your investment.
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